Just in time for the Halloween season, LEGO has officially revealed the LEGO Halloween Pumpkin 40697 – a festive and spooky gift-with-purchase (GWP) set perfect for setting the Halloween mood. This 254-piece build includes a bright orange, brick-built pumpkin with two interchangeable faces and a light brick feature to illuminate the pumpkin from within. For LEGO fans and Halloween enthusiasts, this latest LEGO seasonal set captures the holiday spirit with a fun and interactive twist!
What You Need to Know About the LEGO Halloween Pumpkin 40697 Set?

The LEGO Halloween Pumpkin 40697 stands out for its attention to seasonal details and fun play features. The set includes a brick-built pumpkin with two expressions – a scary scowl and a friendly smile – so you can customize it based on your desired vibe. When assembled, the pumpkin sits on a grassy green display base, bringing an extra touch of Halloween charm. The model also incorporates a light brick, which, when activated by pressing the lid, lights up the pumpkin’s interior, creating a spooky glow perfect for Halloween displays.
But that’s not all – this seasonal GWP set also has a ghostly companion! A miniature brick-built ghost figure floats on a transparent stick and has two face options to switch between a surprised look and a creepy grin, adding even more personality to this Halloween-themed build.
Release Date and Pricing
The LEGO Halloween Pumpkin 40697 will have a retail price of £17.99 / $19.99 / €19.99 when it eventually arrives as a GWP, though details on the specific release date and spending threshold are still under wraps. This year’s Halloween set is expected to be a limited-time offer, making it an exclusive seasonal GWP for purchases made at LEGO.com. It’s wise to watch the official LEGO website or sign up for notifications to ensure you don’t miss out when this promotional set becomes available.
If you’re in the UK, note that the current LEGO GWP – the River Camping Adventure 40694 – has expired. This may indicate that the LEGO Halloween Pumpkin 40697 could debut in early October, just in time for the Halloween season.
Interactive Halloween Fun with LEGO Halloween Pumpkin 40697
LEGO’s Halloween GWP sets have become highly anticipated, and the LEGO Halloween Pumpkin 40697 is no exception. The light brick feature adds a fun interactive element, making it ideal for young builders and collectors. Simply press down on the pumpkin’s lid, and watch as the inner light glows, transforming your build into a spooky, glowing pumpkin. This feature enhances the build experience and adds an eerie touch to your Halloween decorations.
The interchangeable faces on the pumpkin and the ghost add extra layers of creativity to the build, allowing you to personalize it. You can display the pumpkin with a scary scowl or a warm smile, and the ghost’s expressions add another playful element to this Halloween ensemble. The versatility of expressions makes this set a fun addition to any Halloween display, whether on a desk, shelf, or even a Halloween-themed LEGO scene.
How to Get Your Hands on LEGO Halloween Pumpkin 40697
The LEGO Halloween Pumpkin 40697 set is anticipated to be available in early October, though LEGO has yet to confirm the official GWP threshold for obtaining it. Historically, seasonal GWPs like this have required a minimum purchase, so it’s a good idea to plan any LEGO purchases you might have been saving for the holidays.
Be sure to stay updated on LEGO.com or check out the LEGO Store calendar to ensure you don’t miss out on this exclusive seasonal offer. Check out the official product description for the LEGO Halloween Pumpkin GWP below.
LEGO Halloween Pumpkin 40697
257 pieces | Gift-With-Purchase Set Valued at $19.99

Girls and boys aged 8+ can celebrate Halloween and play out fun creepy tales with this Halloween Pumpkin (40697) playset. Kids can light up the pumpkin’s wide orange face by pressing down on its lid to illuminate a light brick inside. There are two faces to choose from: a traditional scary one or a friendly and smiley one. The pumpkin sits on a green baseplate next to a ghost floating on a transparent stick.
- Halloween pumpkin playset – Girls and boys aged 8+ can celebrate Halloween and play out fun-filled creepy tales with this LEGO® Creator Halloween Pumpkin for kids
- Light up the pumpkin – Kids can light up the pumpkin’s wide orange face by pressing down on its lid to illuminate a light brick inside
- 2 pumpkin faces – Pumpkin model can be built with a traditional scary and creepy face or a friendly and smiley face
- Display model – The LEGO® brick-built pumpkin and ghost sit on a green baseplate and can be displayed around the house during Halloween celebrations
- Halloween gift for kids – Pumpkin playset provides a fun build-and-play experience and can be given as a gift or unexpected treat to kids who love Halloween
- Measurements – 254-piece LEGO® building set includes a Halloween Pumpkin measuring over 3 in. (8 cm) high, 3 in. (8 cm) wide and 4.5 in. (12 cm) deep