Our LEGO April 2025 Shopping Guide: All New LEGO Releases, GWPs, and Early Access Sets This Month

Take a look at our LEGO April 2025 shopping guide – all the new sets and GWPs you can’t miss. 

The month of April is about to come to an end, but LEGO’s offerings are still looking impressive. This month, LEGO fans can still look forward to a mix of nostalgia, fantasy, and exclusive GWPs (gifts with purchase) thrown into their dream collection. Whether you’re a fan of Disney, Lord of the Rings, Marvel, or collector-grade LEGO Icons sets, this LEGO April 2025 shopping guide has something just for you.

lego disney beauty and the beast castle

In case you missed out on some of LEGO’s offerings for the month, our team came up with this LEGO April 2025 shopping guide to help you plan your purchases and maximize those LEGO Insiders perks.  Here’s a breakdown of all the LEGO sets launching this month, along with every promo and exclusive gift you’ll want to snag before they’re gone.


Just a few things to take note of: In case you missed out on my previous announcements, I’ve been using affiliate links throughout my site. Any purchases that you do via these links help me a lot in keeping my website up and running by earning a small commission. I would certainly appreciate it if you would make your future purchases using these links.  


The Ultimate LEGO April 2025 Shopping Guide and Key Launch Dates

Unlike previous months, LEGO’s April releases aren’t all dropping on the first. Instead, we saw staggered release dates during the first week of April. Here’s an overview of their official release dates:

  • April 1 – LEGO Disney Beauty and the Beast Castle (43263)
  • April 2 – LEGO Icons The Shire (10354) + LEGO Icons Sméagol & Déagol (40761) GWP (with qualifying purchase)
  • April 7 – LEGO Ideas River Steamboat (21356) + LEGO Ideas Amelia Ticket Booth (5009157) GWP

Plus, this LEGO April 2025 shopping guide makes sure that you don’t miss out on some LEGO Store and online exclusives:

  • The LEGO Yellow Travel Suitcase (40817)
  • April Build-a-Minifigure station refreshes
  • LEGO Marvel Iron Man’s Laboratory: Hall of Armor (76315)
  • LEGO Marvel The Hulk Truck vs. Thanos (76312)

Pro Tip: You must be a LEGO Insiders member (it’s free to join!) to access early pre-orders and promos on release day.

LEGO April 2025 Shopping Guide – GWPs and Promotions

If you’ve been holding out for a good promo, April is delivering in a big way. Here’s a look at this month’s top LEGO gifts with purchase and what you need to buy to unlock them.

LEGO Icons Sméagol & Déagol (40761) GWP 

lego april 2025 shopping guide

  • Available: April 2–8, 2025
  • How to get it: Free with purchase of the LEGO Icons The Lord of Rings The Shire (10354)
  • Why it matters: LOTR fans are already hyped about this minifig-scale microbuild. The last LOTR GWP (40693 Fell-Beast) sold out in under 24 hours!

This will be incredibly sought-after, and collectors might even buy The Shire just to flip the GWP afterward. If this is on your wishlist, you’ll want to move fast—this one won’t stay in stock for long.

LEGO Ideas Amelia Ticket Booth (5009157) GWP

lego april 2025 shopping guide

  • Available: April 7–13, 2025
  • How to get it: Free with purchase of 21356 River Steamboat
  • Why it’s cool: A charming add-on to the full steamboat experience. A great pairing if you love Americana or LEGO Icons-style builds.
LEGO Children’s Day Teddy Bear (40763) GWP

lego april 2025 shopping guide

  • Expected: Early April (possibly April 1 onwards)
  • Threshold: Not yet announced
  • Why to care: An adorable seasonal GWP that could come free with any set, not tied to a specific theme.

LEGO April 2025 Shopping Guide – New and Exciting Sets

Let’s talk about the most exciting new releases this month:

LEGO Icons Lord of the Rings The Shire (10354)

A showstopper from LEGO Icons and a love letter to Tolkien fans. This beautifully detailed set celebrates Bilbo Baggins’ iconic birthday scene. Comes with 9 minifigures and loads of easter eggs for LOTR fans. Plus, it unlocks the Sméagol & Déagol GWP—so yeah, it’s a must-buy.

LEGO Disney Beauty and the Beast Castle (43263)

https://www.lego.com/en-us

Disney fans, this one’s for you. A 2,916-piece masterpiece full of elegant detail, five core minifigs, and plenty of brick-built characters like Lumière and Cogsworth. A dream set for adult collectors and Disney fans alike.

LEGO Ideas River Steamboat (21356)

An elegant, vintage-style steamboat full of character and complex building techniques. Launches with the Amelia Ticket Booth GWP to sweeten the deal. This one’s made for display.

LEGO Yellow Travel Suitcase (40817)

lego april 2025 shopping guide

A charming small set likely to appeal to travelers and kids. Only available at LEGO.com or official stores.

LEGO April 2025 Shopping Guide – New LEGO Marvel Sets

Two new LEGO Marvel sets also join the fray this month:

LEGO Marvel Iron Man’s Laboratory: Hall of Armor (76315)

Features modular armor bays, robotic arms, and a display-ready Tony Stark.

LEGO Marvel The Hulk Truck vs. Thanos (76312)

A fun playset with Hulk, Thanos, and a vehicle-based showdown, perfect for younger fans.

What Should You Buy?

Our LEGO April 2025 Shopping Guide is packed with heavy-hitters. If you’re a LOTR fan, The Shire (10354) is your obvious buy, especially with its accompanying GWP sweetening the deal. LEGO Disney collectors will definitely gravitate toward Beauty and the Beast Castle, while those looking to get the LEGO River Steamboat should lock in early to get the Amelia Ticket Booth promotional set.

As always, plan your budget and time your orders based on GWP availability windows. With GWPs selling out quickly, especially LOTR-related ones, it’s best to act fast, and our LEGO April 2025 Shopping Guide is here to help.

Which April LEGO release are you most excited for? Let us know in the comments, or join the conversation over on our social channels at The Brick Player!

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LEGO Icons The Shire Set Officially Unveiled – A Joyous Return to Middle-earth!

Fans of hobbits, fireworks, and elevenses—your moment has arrived! LEGO has officially released the long-awaited LEGO Icons The Shire (10354) set!

This detailed celebration of the opening chapter of The Lord of the Rings was officially revealed earlier this month and was made available beginning April 5, 2025.

lego icons the shire

The LEGO Icons The Shire set is a heartfelt tribute to Bilbo Baggins’ eleventy-first birthday—and it’s one of the most nostalgic and beautifully designed LEGO Icons sets of the year.

Whether you’re a long-time Tolkien reader or a devoted fan of Peter Jackson’s film trilogy, this set feels like coming home.

Step into Middle-earth with the LEGO Icons The Shire (10354) Set!

What’s Inside the LEGO Icons The Shire Set (10354)?

lego icons the shire

With 2,945 pieces, LEGO Icons The Shire recreates the lush, pastoral charm of Hobbiton like never before. The centerpiece is none other than Bag End, Bilbo’s iconic hobbit-hole, complete with the iconic round green door, cozy interior furnishings, and even a secret dial to make Bilbo disappear—yes, really!

But it’s not just about one hobbit’s home. This is a full-blown party scene, with:

  • The Party Tree, complete with lanterns and foliage
  • A festive pavilion decked out with food and décor
  • Fireworks, including a buildable firework dragon
  • Gandalf’s horse and cart, with a generous supply of party favors
  • And of course, Bilbo’s book, which can be displayed open or closed

From tiny carrots in the garden to handwritten letters at Bilbo’s desk, the details in this set are a visual feast. If you loved the interiors in the LEGO Icons Rivendell (10316) set, you’ll fall in love all over again with The Shire.

Meet the Fellowship of Minifigures

The LEGO Icons The Shire includes an impressive line-up of nine minifigures to bring your favorite scenes to life:

  • Bilbo Baggins – in full party attire with his magic ring trick
  • Frodo Baggins – barefoot and bright-eyed
  • Samwise Gamgee – always by Frodo’s side
  • Merry and Pippin – with alternate heads to recreate the firework chaos
  • Gandalf the Grey – complete with hat, staff, and cart
  • Rosie Cotton – ready to dance
  • Mrs. Proudfoot – yes, with her broom!
  • Farmer Proudfoot – grumbling about party prep

lego icons the shire

It’s a celebration of all things Hobbiton, and these minifigures, with their expressive faces and detailed printing, complete the scene perfectly.

Interactive Features of the LEGO Icons The Shire That Spark Middle-earth Magic

This isn’t just a static display piece. LEGO Icons The Shire is bursting with playable features and clever Easter eggs. You can:

  • Turn a dial to make Bilbo vanish mid-speech (just like in the movie)
  • Swap heads for Merry and Pippin to recreate the dragon firework scene
  • Use a transforming letter element to reveal the One Ring
  • Pose Gandalf’s cart, packed with goodies for the party

lego icons the shire

Whether you’re posing it on a shelf or recreating iconic moments from The Fellowship of the Ring, there’s a lot here to interact with.

The Final Chapter in a LEGO LOTR Trilogy?

The LEGO Icons The Shire follows two massive entries in the LEGO Icons Lord of the Rings collection: LEGO Icons Rivendell (10316) and the towering LEGO Icons Barad-dûr (10333), which fans eagerly expected this year.

If Rivendell is the peaceful gathering place and Barad-dûr is the ominous stronghold of Sauron, the LEGO Icons The Shire is the heart, where the journey began.

It also stands as a unique contrast—where Rivendell dazzles with Elven elegance, The Shire charms with pastoral warmth and everyday magic.

Release Info and Exclusive GWP

If you haven’t given it any thought yet to purchase this magical set, then take a look at what you may be missing from the LEGO Icons The Shire.

LEGO Icons The Lord of the Rings: The Shire (10354) 

2,945 pieces | $269.99 / £229.99 / €269.99 | Available now

lego icons the shire

lego icons the shire

Exclusive GWP: In case you missed it, fans who managed to bag the LEGO Icons The Shire from April 2–8, received the LEGO Lord of the Rings: Sméagol & Déagol (40761) minibuild gift-with-purchase set (limited-time only)

The LEGO Icons The Shire Is A Must-Have for Any True LEGO and Tolkien Fan

The LEGO Icons The Shire set isn’t just a build—it’s a return to Middle-earth through the lens of a joyous celebration, packed with detail, heart, and charm. It’s a fitting tribute to the quiet beginning of an epic adventure and a welcome addition for fans who already own Rivendell or are planning to complete the LOTR trilogy with Barad-dûr.

So grab your pipe, pull up a chair under the Party Tree, and build your way back to where it all started. The Shire is calling. Will you answer?